The League of Minnesota Cities is a membership association dedicated to promoting excellence in local government. The League, governed by a Board of Directors consisting of local elected and appointed city officials, serves its more than 800 member cities through advocacy, education and training, policy development, risk management, and other services.
In 2019, The League initiated a new brand project to reflect on today's design standards and to demonstrate a modern style for its members. Starting from the ground up, ideas and requirements evolved over time, making this project perfect for my agile development process. The League's marketing team and I brought support and strategic leadership in the development of the new logo, style guides, website, presentation assets, and collateral, as well as continued technical support, consulting on events and additional promotions in videos and podcast production.
BRANDING | GRAPHIC DESIGN | VIDEOGRAPHY