Case Study

Pauling Homes Team is a collaboration of highly-seasoned real estate professionals with Keller Williams Realty, dedicated to providing exceptional, personalized service to both buyers and sellers. What makes Pauling Homes Team stand out is their personalized real estate photography and marketing service that specializes in enhanced HDR photographs, interactive 3D tours, twilight/sunset exterior images, drone imagery and custom walkthrough tour videos.

The big question for Pauling Homes Team was how to market their innovative service in a saturated real estate market and attract both buyers and sellers to utilize their premium quality realty and marketing services. The good news is that not only do they have an impressive portfolio of previous and current listings, but our collaboration instantly implemented a foundation of a new digital marketing strategy and developed their own brand with a sleek logo, style guides and a modern website that gives users a fluid experience of shopping for listings with thorough search results and just the right information users would expect from a top-tier listing platform like Zillow. And with the help of their internal photography team, each listing from Pauling Homes Team also includes high-quality photos and videos that enhance their listings online and also appeal to new, younger audiences. 

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