Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn’t need to compromise to drive electric – that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.
Brand Ambassadors,
Engage the Midwest
One of Tesla's challenges was learning how to customize their marketing approach for the Midwest target audiences during the time where there was only one service center located in Minneapolis, MN.
I was given the opportunity to collaborate with the brand -immersion initiative, inviting a newly elected ambassador for the Minnesota territory to produce a cinematic commercial advertisement that demonstrates an immersive display of owning and operating Tesla's newest "Model Y" vehicle in an authentic upper-midwest landscape setting in an early winter season - to also encourage the uplifting perspective of traveling during what's typically an off-peak, unappealing travel time in Minnesota.
VIDEOGRAPHY | SOUND DESIGN | MOTION GRAPHICS
